Business System Optimization

Rebuild the site.
Automate the workflow costing you the most.

We redesign your website and hand one real process, whichever one is costing you the most hours or the most deals, to an AI agent that runs it end to end. Fixed scope. One price. No months of meetings.

Book a fit call See what's included

For service businesses in the UAE and Europe, 5 to 100 people.

Sound familiar?

Your team is the bottleneck.
That's not a people problem.

  • A lead messages at 9pm. Nobody replies until 10am, and by then they've already messaged two other companies.
  • Enquiries land in WhatsApp, email, and a contact form, and someone has to stitch them together by hand every morning.
  • Your best people spend hours a week on quotes and follow-ups instead of the work that actually pays.
  • The website hasn't changed in years. It doesn't say what you do now, and it definitely doesn't do any of the above for you.

None of that is a hiring problem. It's a systems problem, and it's fixable in weeks.

What's included

One fixed-scope build.
Two deliverables.

01 · The website
A site that actually works for you
  • Fully custom redesign, built the way NovaLab builds every site
  • Structured around the workflow you're automating, not a generic template
  • Fast, mobile-first, live in the same window as our standard build
02 · The agent
One workflow, fully automated
  • Mapped end to end, from first contact to resolution
  • Runs inside WhatsApp, email, and your calendar, wherever you already work
  • Handles the repetitive part, a person still makes the calls that matter

Example workflows we automate

Inquiry → Booking Quote Requests WhatsApp & Email Triage After-Hours Follow-Up Lead Qualification Appointment Reminders

Pick the workflow. We handle the mapping, the build, and the testing.

How it works

Four steps.
No surprises.

1
Fit call
Twenty minutes. We figure out if this is a fit and which workflow to automate first.
2
Fixed-scope proposal
One document. Exact price, exact deliverables, exact timeline. Scope doesn't move once it's signed.
3
Build
The site and the agent get built in parallel. You see progress, not a black box.
4
Launch and tune
We go live, then spend the first month tuning the agent against real conversations.
Is this you

Built for teams that live in
their inbox and WhatsApp.

01
Agencies Quoting new work by hand while running client accounts. One automated intake flow gets proposals out same-day instead of next week.
02
Professional services Law, accounting, consulting. Clients expect a fast, specific reply. An agent that triages and drafts the first response buys your team hours a day.
03
Home services Cleaning, maintenance, contracting. Jobs get booked in a group chat and someone's memory. One workflow turns enquiries into confirmed jobs automatically.
04
B2B service firms Long sales cycles, constant manual follow-up. An agent that never forgets to chase a lead closes gaps your team doesn't have time to watch.
Investment

One package.
One price. Two currencies.

Starter
€5,000 setup
+ €1,000 / month
AED 20,000 setup
+ AED 4,000 / month
  • Full website redesign, built and launched
  • One core workflow, mapped and automated with AI agents
  • Integration with the tools you already use: WhatsApp, email, calendar, CRM
  • Testing and tuning through the first month live
  • Direct access to the person who built it

Fixed scope, agreed on the fit call before anything is billed. Need more than one workflow automated? We'll quote that separately, in writing, before we start.

Book a fit call
What to expect

Built by the same studio.
Run the same way.

What's scoped is what's built.

The fit call ends with a written proposal. If anything changes the scope after we start, you approve it, and the price, before it happens. No surprise invoices.

One builderThe person who scopes the call is the person who builds the agent. Nothing gets lost in a handoff.
Fixed scopeYou get a number before you get an invoice. What's agreed on the call is what gets built.
Live-tunedWe don't disappear after launch. The first month is spent watching real conversations and adjusting.
< 5 min
Target first-response time once live
1
Core workflow automated per engagement
0
Missed enquiries left sitting overnight

Case studies for this package are in progress, first ones publish soon. Until then, the fit call is where we walk through exactly how this would work for your business.

Questions

Before you book the call.

What counts as "one core workflow"?

Whatever single process is costing you the most time or the most deals right now. Lead intake, quoting, booking, follow-up. We help you identify it on the fit call if you're not sure.

How is this different from a chatbot plugin?

A chatbot answers questions. This runs a process end to end: it reads the enquiry, checks availability, drafts or sends the response, updates your records, and knows when to hand off to a human. It's automation, not a widget.

Do we need technical staff to run this?

No. It's built to run inside tools your team already uses. We handle the setup and the first month of tuning.

What happens after the first month?

The monthly fee covers hosting, monitoring, and ongoing tuning of the agent. Exact terms are confirmed on the fit call so there's nothing you're finding out later.

We already like our website. Can we just get the agent?

Sometimes, yes, if the current site can support it technically. That's one of the first things we check on the call.

Is €5,000 really the full price?

It's the price for one core workflow and a full site rebuild at the scope we cover on the call. If your business needs more than that, we'll say so and quote it separately before any work starts. No surprise invoices.

Start here

Twenty minutes.
Then you'll know.

No deck, no sales pitch. We look at your business, tell you honestly if this fits, and if it does, you leave with a fixed price.

Book a fit call Email the studio

Fixed scope, agreed before anything is billed.

WhatsApp +971 55 216 2828 · Instagram @nov4lab

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Dubai web design studio · contact@novalab-digital.com

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